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NBC UNIVERSAL LAUNCHES GLOBAL PROMOTIONAL CAMPAIGN WITH 'HEROES WORLD TOUR' CO-SPONSORED BY NISSAN PDF Print E-mail
Written by NBC   

NBC UNIVERSAL LAUNCHES GLOBAL PROMOTIONAL CAMPAIGN WITH 'HEROES WORLD TOUR' CO-SPONSORED BY NISSAN

"Heroes" Will Celebrate Its Extraordinary Domestic and International Success by Sending Cast to Seven Cities to Promote the August 28 DVD and HD DVD Release of "Heroes Season One" and the Beginning of Its Second Season

BURBANK, Calif. - June 21, 2007 - NBC Universal flexes its collective muscles as part of an ambitious company-wide initiative to showcase NBC's hit series "Heroes" with the "Heroes World Tour," which will kick off the Heroes: Season One DVD and HD DVD release in domestic and international markets and feature the cast on a personal tour as production resumes on the drama's second season. The news follows last week's announcement that unveiled a multi-faceted, 360-degree marketing campaign shared by Nissan and NBC on behalf of "Heroes."

The announcement was made today by John Miller, Chief Marketing Officer, NBC Universal Television Group and President, The NBC Agency.

"This challenging, multi-dimensional venture is a full-throttle effort to utilize all the assets afforded by NBC Universal with a true global vision," said Miller. "It is only fitting that this worldwide marketing adventure be centered on an epic series such as 'Heroes,' which is ready to take the world by storm, both literally and creatively."

"We are thrilled to be embarking on this exciting venture," said Tim Kring, creator and executive producer of "Heroes," who will be joining fellow executive producer Dennis Hammer on the world tour. "The theme of 'Heroes' has been about people from all over the planet coming together to do great things. About making the world a smaller, more inter-connected place. This tour is the embodiment of those ideals. Clearly, the show has struck a real chord with people around the world, creating a huge fan base. We're eager to visit these fans and spread the word about the show."

"Heroes" will be propelled into stores on August 28 for the DVD and HD-DVD launch of its heroic first season in an elaborate seven disc set loaded with bonus features, including 50 deleted scenes and the never aired 73 minute premiere episode. In late August, cast members will continue the "Heroes World Tour" with personal appearances in various countries. Members of the "Heroes" cast who will participate in the tour include: Santiago Cabrera (Isaac), Jack Coleman (Horn-Rimmed Glasses), Noah Gray-Cabey (Micah), Greg Grunberg (Matt), Ali Larter (Niki), James Kyson Lee (Ando), Masi Oka (Hiro), Hayden Panettiere (Claire), Sendhil Ramamurthy (Mohinder), Zachary Quinto (Sylar), Adrian Pasdar (Nathan), and Milo Ventimiglia (Peter).

These cast members will travel to a variety of international destinations, including the following cities: Tokyo, Hong Kong, Singapore, Munich, Paris, London and New York City, as well as further stops yet to be announced.

Those actors on the North American leg of the tour will be at the NBC Experience Store in New York City on August 28 to participate in signings of DVDs and other merchandise on the floor.

On the international front, "Heroes" has so far been licensed in nearly 150 territories and began launching with great success in markets across the globe beginning in January 2007. In Australia, it premiered on the Seven network as the #1 program of the day among programs on all channels -- and produced the largest premiere audience in Australia since "Lost" and "Desperate Housewives" in 2005.

In the United Kingdom, it delivered the largest audience ever in SCI FI UK's history and is gearing up for its launch on BBC Two this summer. In Spain, "Heroes" delivered the #1 and #2 highest-rated telecasts in the history of SCI FI Spain, and also ranks as the #1 telecast so far in 2007 of any U.S. series on the FORTA regional channels Canal 2 (Andalusia), TV3 (Catalonia), Telemadrid (Madrid) and Canal 9 (Valencia). "Heroes" secured another #1 milestone in Singapore as the #1 program of the day on Star World versus all entertainment channels in the territory. Similar success was found in New Zealand, where the series was TV3's highest rated program of the entire week, and Latin America also saw significant time period wins in Brazil, Mexico, Chile and Colombia. Upcoming international premiere launches include Germany and France, with additional territories to be announced. "Heroes" is distributed outside of the U.S.and Canada by NBC Universal International Television Distribution.

In addition, NBC.com will be the online destination for fans following the "Heroes" adventure as the cast and producers travel the world. The "Heroes World Tour" site (NBC.com/Heroesworldtour) will include photos and video from each international location, as well as vlogs and personal photos from the actors in each city. Fans from around the world can also upload their photos from the events, uniting the online community for a shared global experience. About 20 percent of traffic to NBC.com/Heroes during the regular season came from international countries.

The encompassing "Heroes" campaign also includes Universal Studios Consumer Products Group, which is pursuing licensing partners both domestically and internationally across all categories, including, but not limited to apparel, accessories, collectibles, publishing and toys. Select product will begin entering the retail marketplace in Fall 2007.

Earlier this month, Nissan and NBC announced a wide-ranging, robust marketing program for the second season of "Heroes," encompassing product integration, off-channel platforms, wireless applications, traditional television advertising and significant on-air and online sponsorships.

In the one-of-a-kind deal, Nissan will use "Heroes" as the central hub of a multi-pronged marketing campaign for the launch of its new crossover vehicle, the Nissan Rogue. The effort will kick off with Nissan sponsoring the world tour in mid-August.

"Heroes" was the #1 first-year series of the 2006-07 television season in all key ratings categories (including a tie for #1 among women 18-34) and is NBC's top new drama in 12 years. "Heroes" finished the season as the #2 scripted series on all of network television among men 18-34 and men 18-49.

From creator/writer Tim Kring (NBC's "Crossing Jordan") comes the Golden Globe nominated "Heroes," an epic drama that chronicles the lives of ordinary people who discover they possess extraordinary abilities. "Heroes" has been honored recently with a People's Choice Award, an AFI Award and a Multicultural Prism Award, as well as nominations at the Golden Globe Awards, NAACP Image Awards, WGA Awards and Satellite Awards. As a total eclipse casts its shadow across the globe, a genetics professor (Sendhil Ramamurthy, "Blind Guy Driving") in India is led by his father's mysterious murder to uncover a secret theory -- there are people with super powers living among us. A young dreamer (Milo Ventimiglia, "Gilmore Girls") tries to convince his politician brother (Adrian Pasdar, "Judging Amy") that he can fly. A high school cheerleader (Hayden Panettiere, "Ice Princess") learns that she is totally indestructible while trying to relate to her father (Jack Coleman, "Dynasty") who has a keen interest in people with special abilities. A Las Vegas single mother (Ali Larter, "Final Destination") struggles to make ends meet to support her young son (Noah Gray-Cabey, "My Wife & Kids") and discovers that her mirror image has a secret. A fugitive from justice (Leonard Roberts, "Buffy the Vampire Slayer") continues to baffle authorities who twice have been unable to contain him. A gifted artist (Santiago Cabrera, "Empire"), whose drug addiction is destroying his life and relationship with his girlfriend (Tawny Cypress, NBC's "Third Watch"), can paint the future. A down-on-his-luck Los Angeles beat cop (Greg Grunberg, "Alias") can hear people's thoughts, which puts him on the trail of an elusive serial killer. In Japan, a young man (Masi Oka, NBC's "Scrubs") develops a way to stop time through sheer will power. Their ultimate destiny is nothing less than saving the world. Joining Kring as executive producer are Dennis Hammer (NBC's "Crossing Jordan"), Allan Arkush (NBC's "Crossing Jordan") and Greg Beeman ("Smallville"). The drama is produced by Universal Media Studios in association with Tailwind Productions.

 

 
"THE SINGING BEE" PDF Print E-mail
Written by NBC   

AMERICANS WILL BE SINGING ALONG WITH THEIR TV SETS WHEN NBC PREMIERES THE ANTICIPATED VARIETY GAME SHOW 'THE SINGING BEE' ON TUESDAY, JULY 10 HOSTED BY FAN-FAVORITE JOEY FATONE

AMERICANS BURBANK – June 25, 2007 – America's dancing dynamo and former *NSYNC star Joey Fatone ("Dancing with the Stars") hosts NBC's ultimate sing-along variety game show "The Singing Bee," which is set to premiere on Tuesday, July 10 (9:30-10 p.m. ET) following the 90-minute "Las Vegas Callbacks" episode of summer's #1 hit "America's Got Talent" (8-9:30 p.m. ET).

The announcement was made today by Craig Plestis, Executive Vice President, Alternative Programming, Development and Specials, NBC Entertainment.

"This fun-filled family show is going to have viewers singing along with their TV sets," said Plestis. "Coupled with 'America's Got Talent,' we've got two great hours of TV that America can fall in love with every Tuesday night."

Added Plestis, "We are also thrilled to have Joey on board to host. He brings an added burst of energy and a legion of fans with his musical talent and infectious personality."

In "The Singing Bee," contestants will be challenged to accurately sing the lyrics to the most popular songs of all time in a variety of karaoke-style competitions. Each episode will begin with an audience-wide sing-along where eight lucky contestants will be chosen to compete in a series of fun-filled singing games. In this exciting singing showdown, there's no middle ground for partially correct answers -- contestants must be perfect or they're out of the game. Family-friendly and conducive to playing (and singing) along at home, "The Singing Bee" inspires hilarious wrong answers and amazing performances by those rare contestants who somehow manage to get every word right.

In addition, all music on the show will be performed by house band "Ray Chew and the Buzz" with "The Singing Bee" dancers, "The Honeybees."

Fatone, former member of the musical sensation *NSYNC, is a multi-talented "triple threat" most recently dancing his way to second place on "Dancing with the Stars." He has also appeared in multiple Broadway musicals including "Rent" and "Little Shop of Horrors," and the feature films "My Big Fat Greek Wedding" and "The Cooler."

"The Singing Bee" is created and produced by Juma Entertainment, LLC and The Gurin Company. The executive producers are Phil Gurin (NBC's "Miss Universe" franchise) and Robert C. Horowitz ("Super Bowl's Greatest Commercials Top 40 Countdown"). 

 

 

 
FAMILY SECRETS ON JUNE 26 PDF Print E-mail
Written by ABC   
CYNTHIA MCFADDEN'S EXCLUSIVE INTERVIEW WITH A YOUNG MOTHER ACCUSED OF GRUESOMELY MURDERING HER HUSBAND, ON THE DEBUT OF "PRIMETIME: FAMILY SECRETS"
Six-Part Series Airing Tuesdays Premieres June 26 on ABC
"Primetime" kicks off the summer with its latest limited series, "Primetime: Family Secrets." The series goes behind closed doors to learn secrets most families would never talk about, starting with the story of a young mother accused of the gruesome murder of her husband, the father of their two young sons. She speaks exclusively with Cynthia McFadden about why she says her husband was found dismembered in the Chesapeake Bay. "Primetime: Family Secrets" examines the poignant and sometimes shocking secrets of families -- why they keep them, how they keep them, and what happens when the truth finally surfaces. The series premieres TUESDAY, JUNE 26 (10:00-11:00 p.m., ET) and continues on subsequent Tuesday nights (10:00-11:00 p.m., ET) through JULY 31 on the ABC Television Network.

The premiere of "Primetime: Family Secrets" takes up the story and secrets of Melanie McGuire, who three years ago was a well-respected fertility clinic nurse living in New Jersey with her husband, Bill, a computer programmer, and their two young sons. But one night Bill vanished, and a year later Melanie was charged with his gruesome murder. Could she, a petite nurse with no history of violence and no apparent motive, have taken her husband's life? Cynthia McFadden sits down with Melanie to hear what she says were the surprising secrets she and her husband were living prior to his death.

    Bill and Melanie were married two years after they met in 1997. But Melanie says slowly things changed, as he began gambling heavily. By 2003, Melanie tells McFadden, her husband was becoming threatening. She recalls that one time, after Bill got a speeding ticket, he called her saying, "When I get home I'm going to kill you. I'm going to smash your face in." But Melanie had her own secret. She was having an affair with a married doctor at the fertility clinic where she worked. Melanie tells McFadden that, despite the fact that she was "deeply in love with him," they never had plans to divorce their spouses because their children came first.

    On the night Bill went missing, the couple had just closed on a new $500,000 home. Melanie says that a fight ensued and, "before I know it, I'm up against the wall and then he just smacked me." She says Bill stormed out and she never saw him again.

Prosecutors say that, while virtually no physical evidence and no eyewitnesses link her to the crime, the circumstantial evidence is overwhelming. Melanie told ABC News that, although the evidence is "a mountain... a lot of coincidences... it doesn't mean I did it." But could this nurse have committed such a cold-blooded crime -- drugging, shooting and dismembering her husband? According to her, "the bottom line is, am I an angel? Am I perfect person? Absolutely not. But that doesn't make me a sociopath or a killer."
 
FAT MARCH PREMIERE AUGUST 7 PDF Print E-mail
Written by ABC   
TWELVE OVERWEIGHT PEOPLE SET OUT ON THE JOURNEY OF A LIFETIME TO SHED POUNDS, GET FIT, AND WIN $1.2 MILLION, AS ABC'S NEW REALITY SERIES, "FAT MARCH," PREMIERES AUGUST 7
The First Leg of the Epic Journey Ends with a Medical Emergency, a Emotional Meltdown and an Exercise-based Challenge That Strains Every Contestant's Will to Continue in the Competition

Viewers Will Also Learn Techniques to Living a Healthier Lifestyle and Maintaining a Healthier Diet
All you need is a pair of sneakers! Twelve overweight people set off on the walk of a lifetime! It's an epic, life-changing journey that begins at the starting line for the Boston Marathon and ends in Washington, DC. The contestants and their two charismatic fitness trainers, Steve Pfiester and Lorrie Henry, will walk over 570 miles, passing through nine states, with the goal of shedding unwanted pounds and getting fit along the way in an attempt to permanently alter their lives. In addition, they all will compete for a prize pool of $1.2 million. Stressing team work, the more people who finish, the more money each person wins, on "Fat March," premiering TUESDAY, AUGUST 7 (9:00-10:00 p.m., ET), on the ABC Television Network.

During each leg of the excursion there are "luxury reward challenges" where an individual or team can win incentives such as spa treatments, low calorie gourmet meals prepared by a private chef or deluxe accommodations for the night to help them on their trip. There are also amazing prizes at stake, such as get-aways to Hawaii and Las Vegas. The challenges are geographically specific to the area contestants are in. At the elimination, participants are able to expel a group member who is holding them back from reaching the finish line in the allotted time. However, eliminating a fellow competitor has a price: $10,000 is deducted from each competitor's potential prize money with each elimination.

As for their diet during the trip, the contestants eat five small meals each day, a combination of all natural whole grains, lean poultry, fresh vegetables and fruits.

In the premiere, "Episode 101," a huge surprise awaits the 12 contestants when they learn they will not be living in a mansion to lose the weight, but will be expected to walk over 570 miles to melt off the pounds, camping along the way. The march begins at the starting line of the Boston Marathon, where contestants walk alongside America's fittest athletes. During the first stage of the journey, they will take on their first exercise-based challenge in Massachusetts, harvesting cranberries in a flooded bog. The luxury prize for this test is a gourmet healthy meal and a night's stay at a luxe cranberry-themed bed and breakfast. Along the way, as they also hike through Rhode Island and Connecticut, one contestant, suffers a medical emergency and another has an emotional meltdown. Each competitor suffers through uncomfortable soreness and a fight against the elements that take significant wear and tear on their bodies.

Following are the 12 contestants walking through city streets and the countryside, completing special challenges along the way.
    
The six female competitors are:

Chantal, 35, 5'2", 250 pounds, comedian -- A student who resides in Brookline, Massachusetts. She dreams of one day owning a pair of slim designer jeans.

Jami Lyn, 30, 5'9", 226 pounds, military wife -- A housewife who resides in Daleville, Alabama. She is the mother of three children and finds it difficult to be so much larger than her husband and the only big person in the family.

Kimberly, 39, 5'5", 225 pounds, former rap diva -- A real estate investor who resides in Duluth, Georgia. She was once known as the rap artist Tempest with a top 20 album in Europe; her mother and father died four months apart due to weight-related issues when Kim was only 15.

Loralie, 30, 5'3", 233 pounds, wants to have a baby -- A marketing resources expert who resides in Milwaukee, Wisconsin. She's married and dreams of starting a big family, but her doctor demands that she lose weight first before having children.

Shea, 27, 5'7", 280 pounds, former college softball player -- A makeup/special effects artist who resides in Indian Rocks Beach, Florida. She is embarrassed that she is the biggest person in the makeup trailer, and her parents are worried about how her weight is affecting her health.

Wendy, 40, 5'6", 234 pounds, professional singer -- A bookkeeper who resides in La Canada, California. She is married with a six-year-old step-daughter and wants to return to the stage as a singer and songwriter, but needs to lose weight first.

The six male competitors are:

Anthony, 25, 6'3", 410 pounds, 25-year-old virgin - He is unemployed and resides in Addison, Illinois. He is determined not to let his being overweight kill him.

Matt, 36, 6'3", 386 pounds, professional wrestler -- He resides in Cincinnati, Ohio and is married with two children. He was released from pro wrestling in the U.S. last year when officials felt he was too heavy and it wasn't safe for him to compete. He must lose weight to return to his career.

Michael, 41, 6'2 1/2", 330 pounds, baseball coach - A lab technician who resides in Elwood, Illinois. He is married with two children and has tried every diet from A to Z.

Sam, 22, 5'9", 371 pounds, certified massage therapist - He resides in Everett, Massachusetts, is single, and believes that his weight has kept him from being hired.

Shane, 34, 6'0", 500 pounds, new dad - A youth minister who lives in Mesquite, Texas. He is married with a two-year-old child and another due in October, but wants to be around to watch them grow up.

Will, 26, 6'2", 470 pounds, competitive eater -- He works in retail and resides in Brooklyn, New York. He is single with no children and would like to inspire others to lose weight and get in shape.

Executive producer is Nick Emmerson. Co-executive producers are Julie Laughlin and Kirsty Robson. The production company is Ricochet ("Supernanny"). "Fat March" is based on the British series, "Too Big to Walk." A TV parental guideline will be posted closer to airdate.
 
BREE'S FAMILY IS ANYTHING BUT PERFECT, AND EDIE MOVES IN ON SUSAN'S TERRITORY, ON ABC'S PDF Print E-mail
Written by ABC   
BREE'S FAMILY IS ANYTHING BUT PERFECT, AND EDIE MOVES IN ON SUSAN'S TERRITORY, ON ABC'S "DESPERATE HOUSEWIVES"
 
"Like It Was" - Susan receives some surprising news while she's away on a romantic weekend with Ian, Lynette continues to try and support the family while Tom chases his dreams, and Bree finds her family is anything but perfect, on "Desperate Housewives," SUNDAY, JULY 8 (9:00-10:01 p.m., ET) on the ABC Television Network. (Rebroadcast. OAD 10/5/06)

"Desperate Housewives" stars Teri Hatcher as Susan Mayer, Felicity Huffman as Lynette Scavo, Marcia Cross as Bree Van De Kamp, Eva Longoria as Gabrielle Solis, Nicollette Sheridan as Edie Britt, Brenda Strong as Mary Alice Young, James Denton as Mike Delfino, Doug Savant as Tom Scavo, Ricardo Antonio Chavira as Carlos Solis, Kyle MacLachlan as Orson Hodge, Andrea Bowen as Julie Mayer, Shawn Pyfrom as Andrew Van De Kamp, Joy Lauren as Danielle Van De Kamp, Josh Henderson as Austin Britt, Rachel Fox as Kayla Huntington and Brent and Shane Kinsman as Porter and Preston Scavo.  

Guest starring in "Like It Was" are Dougray Scott as Ian Hainsworth, Roger Ranney as cop no. 1, Chet Grissom as vendor, Michael Durrell as Gabrielle's lawyer, Brian Kary as Nicky, Anthony Asisi as Dr. Falati, Terry Bozeman as Dr. Craig, Greg Christopher Smith as umpire and Lisa Banes as Vera Keck.

"Like It Was" was directed by Larry Shaw and written by John Pardee and Joey Murphy.

"Desperate Housewives" is broadcast in 720 Progressive (720P), ABC's selected HDTV format, with 5.1-channel surround sound and Spanish audio via SAP.
 
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