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BEST ADULT AND MEN DEMOS OF THE SEASON
UPN Ranks Second on Friday 8-10PM in Adults 18-34;
Tops FOX and WB in Adults 18-49 and Viewers
SMACKDOWN Outperforms Its Thursday Average Last Year in Adults 18-34
UPN Scores Impressive Year to Year Growth on Friday
• FRIDAY NIGHT SMACKDOWN, featuring WWE Superstars paying tribute to Eddie Guererro, delivered SMACKDOWN's largest audience (4.9mil) and best adult and men ratings of the season.
• UPN was second on Friday from 8-10PM in adults 18-34 (1.9/7), behind only CBS, and ranked number one in men 18-34 (2.4/10). SMACKDOWN beat FOX and the WB in adults 18-49 (1.7/5) and viewers (4.9mil).
• Friday's SMACKDOWN outperformed its Thursday average last season in adults 18-34 (1.9/7) and was at or near last year's average in viewers (4.9) and men 18-34 (2.4/10)
• Compared to year ago Friday night (Top Model encore and Enterprise), SMACKDOWN was up:
96% in viewers
90% in adults 18-34
55% in adults 18-49
243% in men 18-34
92% in men 18-49
Source: Preliminary Nielsen affiliate based ratings, 11/18/2005
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