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Fox Broadcasting Company “Blinks” First! |
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Written by FOX
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National Radio Campaign on Clear Channel Radio Stations is First
to Use Shortest Length Spots
Entertainment Company Builds on Breakthrough Campaign
for Last Season’s “24” Debut to Support 2006 Premieres of PRISON BREAK, HOUSE and THE SIMPSONS
LOS ANGELES, SAN ANTONIO – August 21, 2006 – Clear Channel Radio and Fox Broadcasting Company (FOX) today announced a first-of-its-kind national radio campaign supporting the fall season premieres of hit television series PRISON BREAK, HOUSE and THE SIMPSONS. The campaign is the first to use “blinks”- the shortest-length radio spots available.
Conceived by, and running exclusively on 1100 Clear Channel Radio stations, “blinks” now move from hot advertising concepts to reality. The first “blinks” – running every hour from 6 a.m. to 7 p.m. – support tonight’s premiere of PRISON BREAK. Next up will be “blinks” for the HOUSE premiere on September 5th and THE SIMPSONS premiere on September 10th.
The FOX spots combine theme music and acerbic remarks from characters to remind loyal fans to tune in, and to attract new viewers through humorous copy. The “blinks” created for each FOX premiere were a collaborative effort between Clear Channel Radio’s Creative Services Group and Fox Broadcasting’s radio promotion team.
Clear Channel Radio created the astonishingly short ads as tools for
established brands to both reinforce their identity as well as create a
fresh way to communicate with their most loyal customers. The
ultra-short spots are most effectively used in combination with other
length spots.
* Breaking new ground again
“FOX is again breaking new ground in the promotion of its shows with
these fun ‘blink’ spots,” said Kaye Bentley, Senior Vice President, Fox
Broadcasting Company. “Like our breakthrough programming, these spots
are one-of-a-kind, and through the power of radio, they will be heard
across the country.”
FOX and Clear Channel Radio previously collaborated on radio
advertising for FOX’s popular series, 24. FOX stepped up to become one
of the first advertisers last year to use hourly :30 radio spots over a
24-hour period, which featured a countdown for the season premiere
episode of “24.”
“FOX is carving out new territory with “blinks” and demonstrating that
our medium can successfully extend brands,” said Jeff Howard, Regional
President of Clear Channel Radio Sales. “We expect massive tune in
across all of Clear Channel’s formats, and that listeners will find
this creative original and surprising.”
Clear Channel Radio’s award-winning Creative Services Group launched in
2004 with an impressive roster of creative talent focused on improving
the radio listening experience and increasing value to advertisers
through improved radio ads. More information on the Creative Services
Group can be found at http://www.betterradio.net/.
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation (NYSE:
NWS, NWS.A; ASX: NWS, NWSLV). FOX finished the 2005-2006 season as the
No. 1 network for the second consecutive season among Adults 18-49
viewers, while continuing to dominate all network competition in the
more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of
primetime programming a week as well as late night entertainment
programming, major sports and Sunday morning news.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local
communities across the U.S. with more than 110 million listeners
choosing Clear Channel Radio programming each week. The company's
content can be heard on AM/FM stations, HD digital radio channels, on
the Internet, via iPods, through Motorola's iRadio cell-phone service,
and via mobile-navigation devices from Cobra, Garmin, Kenwood and
others. The company's operations include radio broadcasting,
syndication and independent media representation. Clear Channel Radio
is a division of Clear Channel Communications, Inc. (NYSE:CCU), a
leading global media and entertainment company. More information on the
company can be found at www.clearchannel.com.
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