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NBC WINS THE FIRST NIGHT OF THE NEW SEASON WITH 'DEAL OR NO DEAL' AND THE DEBUT OF 'STUDIO 60'
BURBANK, Calif. – September 19, 2006 – NBC won the first night of
the 2006-07 season in adults 18-49 and total viewers, as a two-hour
"Deal or No Deal" and the debut of the new drama "Studio 60 on the
Sunset Strip" combined to give NBC a first-place 4.9 rating, 13 share
in adults 18-49 and 14.9 million overall viewers for Monday night,
according to preliminary "fast affiliate-based" "live plus same day"
viewing figures from Nielsen Media Research.
Versus the opening Monday night of last season, NBC's performance
last night was up by 14 percent in adults 18-49 and by 2.8 million
viewers overall.
From 8-10 p.m. ET, the season premiere of "Deal or No Deal" (4.9/13
in 18-49, 15.6 million viewers overall) won its highly competitive
two-hour time period in adults 18-49, total viewers and virtually all
key measures. From its first to its final half-hour, "Deal" surged by
54 percent in 18-49 rating (to a 6.0/14 from a 3.9/11) and by 4.9
million viewers overall
At 10 p.m. ET, the premiere of "Studio 60 on the Sunset Strip"
(5.0/13 in 18-49, 13.4 million viewers overall) achieved NBC's highest
18-49 rating in this hour with series programming since September 26,
2005 and highest overall viewership in the hour with series programming
since November 21, 2005. "Studio 60" ranked #2 in its time period in
adults 18-49 and most key demos and #1 in adults 18-34 (tied) based on
preliminary results.
Preliminary 18-49 averages for Monday night are: NBC, 4.9/13; CBS,
4.7/12; Fox and ABC, 3.3/8; CW, 0.8/2. In overall total viewers,
September 18 preliminary results are: NBC, 14.9 million; CBS, 13.8
million; Fox, 8.4 million; ABC, 7.6 million; CW, 2.0 million
In local-market late-night results last night, "The Tonight Show
with Jay Leno" (4.5 rating, 11 share in metered-market households)
defeated CBS' "Late Show with David Letterman" (3.8/10), and ABC's
"Nightline" (2.9/7) and "Jimmy Kimmel Live" (1.4/5).
At 12:35 a.m. ET, "Late Night with Conan O'Brien" (1.9/7) beat CBS'
"Late Late Show with Craig Ferguson" (1.8/7) and the second half of
Kimmel.
Note that all national ratings are "live plus same day" unless
otherwise indicated. Metered-market household ratings are live only.
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