WEST CHESTER, Pa., Nov. 9 /PRNewswire/ -- QVC, Inc., one of the world's
largest multimedia retailers, announced today that it will be launching a
high-definition (HD) simulcast of its domestic broadcast in the first
quarter of 2008. HD technology gives QVC the ability to deliver a crisper,
more colorful and detailed picture to its shoppers and viewers.
"HD is the next logical step in bringing our viewers enhanced
programming," said QVC Senior Vice President of Broadcasting and TV Sales
Angie Simmons. "The simulcast will provide stunning clarity, enabling us to
bring our products to life."
According to QVC's Senior Vice President of Affiliate Sales and
Marketing Al Ulozas, "Our almost $200 million a year commission stream is
very important to our distributors, and we anticipate that the carriage of
QVCHD will only complement that performance."
QVC has been updating its "storefront" with fresh sets and new graphics
as part of its multi-tiered brand campaign, launched last month. The brand
launch - QVC's first-ever national campaign in its 21-year history - is one
of several initiatives the company is undertaking to continue the evolution
from a TV shopping channel into one of the world's leading multimedia
retailers.
About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation
attributed to the Liberty Interactive Group (Nasdaq: LINTA), is one of the
largest multimedia retailers in the world, with annual revenue of more than
$7 billion. QVC is committed to providing its customers with thousands of
the most innovative and contemporary beauty, fashion, jewelry and home
products. Its programming is distributed to more than 166 million homes
worldwide. The company's Web site, QVC.com, is ranked among the top general
merchant Internet sites. With subsidiaries in the United Kingdom, Germany
and Japan, West Chester, Pa.-based QVC has shipped more than a billion
packages in its 21-year history. |
